Freeview Advert

I recently saw this advert for free view on the tv, i love the crisp cgi animation, and the simplistic idea behind it, about how entertainment doesn't always have to cost money. Along with making something like a tadpole seems enticing to just sit and watch, appealing to viewers childhood and how fascinating things can often appear. the movements within the animation, making the tadpoles dance with one another like a ballet under a pond. i especially like the character design of the fish and more so the pond, with detail in all aspects including the shopping trolly pulling in the more urban environment and making it look picturesque still. even the lighting hitting the plants and floor of the pond, bouncing off the moments within the animation.