Sunday 10 November 2013

The Bear and the Hare - John Lewis Christmas Advert 2013



I found this advert beautiful, how they used a real environment and put the drawn animals into the 3D world. To me it make it very close to home as you can relate to both. The story is also very simple about giving and making people feel special. I do rather like how john lewis have gone about there advert this christmas and i think its a very simplistic, disney inspired animation that will in turn help with there christmas marketing by giving it the personality of these characters, a bear and a hare two animals you would not usually put with one another. How the animals are reacting to the environment is amazing, as thi animation was created using stop motion.

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